What we collect: We may collect the following information: name, contact information including email and phone number, address, demographic information such as postcode, preferences and interests, other information relevant to customer surveys and/or offers.
What we do with the information we gather: We require this information to understand your needs and provide you with a better service, and in particular for the following reasons that follow.
Internal record keeping and contact: We may use the information to improve our products and services. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. Also from time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.
Security: We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure. By our own management and through our website hosts we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Links to other websites: Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information: You may choose to restrict the collection or use of your personal information in the following ways:
Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please email or write to I LOVE FLY FISHING, 14a Moore Street Hillcrest, North Shore Auckland, 0627.
If you believe that any information we are holding on you is incorrect or incomplete, please advise us as soon as possible and we will promptly correct that information..