ILFF Ambassadors & Guides









Barrie – 021925006 I Love Fly Fishing

Simon Hoole – 0210376047 I’m a keen enthusiast for fly fishing, especially all things trout Spey and Skagit style tactics. I’m also a keen fly tyer, with a strong focus on tube flies, leech and Intruders style patterns. I’ve been associated with I LOVE FLY FISHING since the early days and has been a key ambassador for OPST, Aquaz and Speyco as well as all of the ILFF catalogue. Also as a real keen saltwater fly fisher I can often be found flicking a Crazy Simon fly around the Auckland region. I’m a regular contributor to NZ Trout Fisher magazine where you can find my column “On the Swing with Simon”.

Brian Willson – 021667867  I am a professional trout fishing guide ( and a member of the New Zealand Professional Fishing Guides Association). I have guided anglers from all over the globe including having guided in Oregon. I have partnered with Barrie and have a large home based shop at 8 Wiremu Street, in Turangi that sells exclusively ILFF gear which is open all hours.

Meinrad Roehrs – 02041094295 It is fair to say that I am enjoying the casting side most in fly fishing. No fishing day is too perfect to swap it over for a pure casting session at a sports ground near me, busting myth about fly casting which most people even do not know about. (Meinrad is an Internationally Qualified Casting Instructor)

Tyler Green – 0210394975  I’ve grown up with a fishing background as it’s been a common sport throughout the family. I was spin fishing for most of my life till I picked up fly fishing at the end of 2019. With the help of ex and current NZ fly team anglers I’ve managed to pick up a lot of different techniques and I’ve decided to start competition fly fishing. My favourite technique is Czech/Euro nymphing. I’m from Palmerston North and my local river is the Manawatu River. Feel free to send a text if you’re near to sort out a fly fishing mission.

Pawel Mikolajczyk – 021960806 Since moving from Poland to New Zealand, now living in Tāmaki-Makaurau, I have seen how beautiful the backcountry here is.  Being able to get close to nature and discover new places has led to fly-fishing (both fresh and salt water) becoming my number one passion!  I enjoy the friendship of this great team and feel lucky to be an ILFF Ambassador.

Ben Rees – 0274056492  Hi my name is Ben Rees born and bred in the Kaikoura in the South Island of New Zealand.  I have grown up around the ocean where for most my life I was into surfing and its lifestyle which has been amazing for me for the experiences it has brought me with travel around the globe and locally here in nz. Recently my good friend got me into flyfishing and its really given me a new excitement of just being in the beautiful outdoors, mountains and amazing rivers that New Zealand has to offer. Tramping for hours in the bush and up rivers would not have excited me that much before until the element of  flyfishing came along. I’m super stoke to have meet Barrie and the team at I Love Fly Fishing and with there continued support behind me it  has given me the opptunity to refine my skills and excell in these areas.  With photography  as my other passion I can also combine this with fly fishing and just get out there and have fun and do my thing with others .

Adam Strawbridge – 0211334516   I’m a super keen angler from the waikato who loves to tie flies and go fish all over the north island, I spend my winters in taupo and explore remote backcountry rivers throughout summer, im looking forward to getting into the saltwater game in the future and keep growing my skills and knowledge across the board, cheers Adam.

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